In order to maximize the return on investment that through support of the development partners, GSM has adopted a `Rifled approach` instead of `Shotgun approach’. It now focuses predominantly on a total of 116/495 most populous Tehsils of the country and terms these as “Strategic Tehsils".
Strategic Advocacy
Investing its resources in advocacy given the enhanced provincial autonomy to set FP/MCH priorities in post devolution scenario. The broader goal is to influence development partners, policy makers, media and the community. This is also intended to create primary demand and establish FP/MCH as major health intervention for impacting the Government health care indices. GSM strategic advocacy is focusing on establishing FP and MCH as primary health care intervention among:
Government
Media
Development Partners
Community
Strategic Branding: Model Clinic
GSM envisions building GSM Model clinics and Providing complete range of FP/MCH Services through its clinics. GSM also envisions up-scaling Model clinics with development partners support and enlarge activities at these centers with spike and hub-model for getting patients referred to our clinics, continuing community behavioral change education for male decision influencers in a family unit and female vocational training centers for developing community brand ambassadors. GSM aspires to maintain its 25 years old deep rooted commitment with the communities through: Private owned franchised clinics branded as Sabzsitara. Introducing model clinic system around Pakistan in densely populated Strategic Tehsils making them self-sustainable. Model Clinics are:
Accessible
Low Cost
Self Sustaining
Environment Friendly
GSM MISSION
"To Contribute towards the development of Pakistan through Family Planning and Family Health Solutions"
