Green Star

Chairman's Message

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GSM is a member of the population services international (PSI) network. Through a network of 65 member organizations in the developing world.

Chairman's Message

Greenstar Social Marketing Pakistan (Guarantee) Limited was established in Pakistan in 1991 as a social enterprise. The organization's mission is to improve the quality of life among low income Pakistanis by increasing access to and use of health products, services and information. Greenstar Social Marketing (GSM} is an independent network member of Population Services International (PSI} in Washington DC, USA, an international NGO working in 65 countries across the globe to help strengthen health systems in the private & public sectors.

It has been a long journey of 25 years since the inception of GSM. The growth and development of GSM was spearheaded by our founding members and support of Government of Pakistan who understands the exacerbating growth of population in Pakistan. Our achievements have been due to a dedicated & hardworking team and support of our technical partner PSI.

Pakistan faces an acute demographic and health challenges. Pakistan's estimated population is now over 200 million, making it the world's 6th most populous country with the highest growth rate, behind Brazil and ahead of Nigeria. During 1950-2011, Pakistan's urban population expanded over sevenfold, while the total population increased by over fourfold. In Pakistan, 25% of married women have an unmet need for family planning. Although, total fertility has declined on a national level, it has remained largely unchanged for women living in rural areas.

GSM products are distributed through a nation-wide network of over 33,000 pharmacies, 70,000 retail outlets and 7,000 health care facilities. The private sector social franchise health outlets are strengthened by GSM training and health services team. Today, GSM is Pakistan's largest private sector provider of reproductive health services, providing approximately 31% of all contraceptives in Pakistan.

GSM's most recent five-year strategic plan, "GSM Vision 2020" deepens our commitment to improving access to family planning services and supplies so that the women of Pakistan can lead healthier, happier and more productive lives. Informed by our learning and responsive to the reproductive health and family planning needs of Pakistan, GSM Vision 2020 aligns with the global FP2020 initiative which is ''Promotion of family planning and ensuring access to preferred contraceptive methods for women and couples is essential in essential in securing the well-being and autonomy of women, increasing their educational and economic opportunities that lead to healthier families and communities. Family planning is a smart, sensible and vital component of global health and development."

We look forward in receiving continued support and cooperation from our Partners, Donors & the Government.

Tariq Kirmani
Greenstar Social Marketing