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World Population Day

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Greenstar Social Marketing and PWD Collaborate For World Population Day


Karachi, July 11, 2017: In line with its commitment to promote family planning, Greenstar Social Marketing (GSM) joined hands with Population Welfare Development (PWD) to mark World Population Day. The purpose of this initiative was to increase people's awareness on various population issues such as the importance of family planning, gender equality, poverty and maternal health.
The activities of the day kicked off with the Population Day Walk celebrations, which was attended by officers of the PWD, GSM employees, various NGOs and a large number of citizens in every city. Moreover, GSM organized health camps with product and literature stalls to educate people and eradicate misconceptions associated with modern family planning methods and provided free blood sugar tests.