Green Star

Sathi Sahulat Pack

The marketing team is pleased to announce the new addition to the Sathi family, Sathi 2s Sahulat Pack, which will be priced at Rs 10 for a pack of 2 condoms.

This line extension will help in adding energy and life to the Sathi brand. It will also add to customer-perceived value since this strategic decision will allow lower income customers to purchase it owing to the pack being the lowest priced SKU in the market, and provide them with a greater number of options to choose from by diversifying the brand portfolio of Pakistan's number 1 condom brand.

With the new Sahulat Pack, our aim is to reinforce the brand equity of Sathi, allow more consumers to purchase our product and prove it is 'hifaazat main pakka, jaib pe halka'.