» Product Profile
» Product Sales
» Product Profile
Products » Product Profile


Greenstar provides a total of 19 products and services through the Greenstar Network of private healthcare providers, comprising of female and male doctors, female paramedics, and pharmacists and also through non-Greenstar outlets, comprising pharmacies, retail outlets and clinics providing non-surgical services.

Sathi Condoms:

In 1986, Greenstar introduced it’s flagship brand - Sathi Condom that enjoys a market share of 70 percent. In Pakistan condoms are the most widely used reversible method, Sathi's share of the condom market means that it alone provides a significant proportion of Pakistan's total contraceptive prevalence. Priced at approximately just under $0.2 per condom, and are available at over 45,000 retail outlets across the country, Sathi are the most affordable condoms in Pakistan,


Touch Condoms:

In 1996, Greenstar launched a second, upscale brand of condom - Touch. This brand has strengthened due to two line extensions in 2003, Touch Ribbed and Touch Dotted condoms. Cumulative first year sales for both line extensions was just under 2 million.

Touch is being targeted to high risk groups for disease prevention. In 2003, Touch range sales rose to over 10 million condoms per year, more than the combined condom distribution of all other NGOs in the country, and more than any other commercial brand in Pakistan except Sathi.

Hormonal Contraceptives:

Historically, hormonal contraceptive use has been very low in Pakistan. Since the advent of hormonal contraceptive social marketing, oral and injectable contraceptive use has risen consistently however, by international standards use still remains low, at 1.9 percent and 2.5 percent respectively.

In 1996, Greenstar developed two hormonal brands especially for Pakistan, Nova-Oral and Nova-Ject injectable, both priced to be affordable for the low-income couples. Nova is sold both as a single cycle and in an economy pack of 3 cycles. Two more hormonal pill brands Microgynon and Lo-Feminal have also been sold by Greenstar during periods of Nova stockouts. Total pill sales have equaled over 7.8 million cycles to date.

2003 saw the launch of Megestron, a three-month injectable, to provide safe, effective and convenient contraceptive cover for women desiring long-term spacing. It is the most popular injectable formulation used in the world with an estimated 10 million women users.
Femi-ject, the first combined estrogen-progesterone injectable formulation was launched in 2004 in Pakistan. The unique feature of this injection is that it provides the same efficacy and patient response as the oral contraceptive pill without the daily pill hassle. Femi-Ject is a one-month injectable which has excellent patient compliance and minimal side-effects.

Greenstar is the only healthcare organization in Pakistan to offer the complete range of injectable contraceptives. This has allowed service providers a wider range of products to offer their clients based on their contraceptive needs. To date, the combined injectable sales is over 1.7 million injections.

Hormonal contraceptives available through the Greenstar private sector providers and via non-Greenstar providers and pharmacies, by its own field force of medical representatives and a pharmaceutical distributor.


Vitalet:

A multivitamin supplement Vitalet was launched in 2000 as a pilot project under the Health Plus project. It contains iron, zinc, vitamin A and other key micronutrients. The project is currently operational in two cities Rawalpindi/Islamabad and Peshawar. The objective of the project is to improve the quality of life of low-income women by improving their nutritional status especially vis-a-vis iron deficiency anemia thereby improving their health as well as the health of their babies. Total sales to date is over 278,000 packs.

Sehat Wali Gari:

To provide health services to underserved women and children, the Sehat Wali Gari (Mobile Health Van) was launched in 2000 as a fully equipped mobile health van which provides highly subsidized general and reproductive health care in identified underserved communities. The mobile van is in the field every day working in remote areas providing services to the people who are unable to access health care services.

Currently only one van operates in Karachi, however, two more vans have been sanctioned for underserved populations in and around Islamabad and Lahore. Greenstar intends to extend its reach to rural populations through these efforts.


VSC:

Female Voluntary Surgical Contraception (VSC) was started through the Greenstar Plus clinics in 2001. VSC or contraceptive sterilization has become the most widely used method of family planning in the world. It is the most effective method for either the man or woman, intended to be permanent. It is also the safest and most economical contraceptive method. Over 9,000 surgeries have been performed to date.


Clean Delivery Kit:

To improve family health, Greenstar launched a new initiative in 2003, the Clean Delivery Kit, which is a pre-packaged disposable delivery kit which provides a mix of clean objects for cleaner and safer deliveries at homes. The Kit helps reduce the chances of tetanus, neo-natal and maternal sepsis which occur during delivery. In a country where 77 percent of all births take place at home, and where neo-natal and maternal sepsis are among the leading causes of maternal and infant mortality, the Clean Delivery Kit provides a cleaner option for home deliveries and creates awareness of the benefits of a clean and healthy delivery among TBAs (Traditional Birth Attendants) and married women.

EC:

In 2003, Greenstar launched the first socially marketed emergency contraceptive pill, EC, which is indicated for the prevention of unplanned pregnancies in event of unprotected intercourse, contraceptive failure i.e. condom burst, displaced/expelled IUD, missed dosage of OC or injectable and/or rape. It is highly effective, safe and reliable with up to 95 percent efficacy if used correctly. Since its launch, 386,000 packs of EC have been sold to providers and chemists.

Malaria Prevention Pilot:

As part of the Government of Pakistan’s National Malaria Strategic Plan, Greenstar received funding from The Global Fund - GFATM, in early 2004, to initiate a pilot project to social market ITNs (Insecticide Treated Nets) in four high-risk malaria districts (Karachi, Hyderabad, Lasbela and Muzzafargarh). The project will target those at highest risk – pregnant women and children under 5 years – and builds upon a small scale trial of ITNs conducted in 2000 in three rural villages which demonstrated a significant reduction in morbidity and a high acceptance of nets. The project is the first social marketing effort of its kind in Pakistan.

Other services provided through the Greenstar health care providers include:

• Ante-natal care
• Post-natal care
• STI Management
• Post abortion care
• Newly Wed Counseling

BABY ACTIVE:

More than 60% of infants 6-24 months in Pakistan suffer from iron deficiency anemia. Proper iron intake is more important during infancy (6-24 months) than any other stage of life, and anemia during infancy results in poor cognitive & delayed motor development (which may not be reversible) & decrease resistance to illness & disease. Globally, iron deficiency in the 6-24 months age group is impairing the mental development of 40-60% of the developing world’s children. In Pakistan, infants 6-24 months are traditionally weaned on a low nutrition, starch based porridge, without the diversity of iron rich foods (mostly meat) needed to prevent anemia. In fact, worldwide it is difficult for dietary sources alone to provide the iron an infant needs-hence Gerber rice, wheat, corn, infant cereals- with iron. For decades, giving infants iron drops was the intervention to treat & prevent infant & child anemia. However, compliance has always been low due to bad taste, teeth staining, & inconvenience for parents to administer.

Baby Active is composed of encapsulated iron granules, to masks the metallic taste of the iron, plus other micronutrients (Vit A, C,D, zinc, folic) that enhance iron absorptions & as well as address other iron deficiencies. Baby Active is easy to use by simply mixing into infant’s weaning porridge. They do not affect the color, taste or smell of the food. It’s launched at a highly affordable price of Rs.2 per sachet.

PUR

Globally, Diarrheal diseases leads to an estimated 4 billion cases every year

• Kills about 3.0 million people each year
• Is the 3rd highest cause of morbidity
• Is the 6th highest cause of mortality
• Kills 21% of under 5yr old in developing countries
• Leaves millions impaired

And in Pakistan:

• Less than 30% have access to safe drinking water
• About 40% of diseases in Pakistan are water borne
• More than 3 million people fall victim to diseases every year due to water contamination
• About 1.2 million people die every year due to water-borne diseases
• About 200,000 Pakistani children under the age of 5 die due to diarrhea

To address this critical problem, GoodLife Guarantee Limited markets PUR-safe water treatment product — innovative, practical and cost-efficient water quality interventions appropriate for the developing world like Pakistan.

PuR is a product that purifies drinking water while retaining its natural ingredients.

PuR’s Double-Action-System works in two ways:

• Eliminates both visible dirt and invisible germs (Bacteria, Virus, Cysts, Lead, Arsenic, Dirty Water, Germs)
• Provides purified water with extra long lasting protection from further contamination from external sources like germs present in Cooler, Clay pot, and Environment, etc.

PûR is available in a small sachet form for only Rs. 5. One sachet is enough to purify 10 liters or about 50 glasses of water.



 

 

Copyright © 2005-2006 greenstar. All rights reserved.