Greenstar Social Marketing is a consortium partner for the Pakistan Initiative for Mothers and Newborns (PAIMAN) a five-year project, funded by the United States Agency for International Development (USAID). Greenstar is responsible for introducing innovative private sector approaches to the program including public- private partnerships.

TBAs training
Upper Dir	20
Buner	20
Jehlum	60
DG Khan	60
Khanewal	40
Sukkur	60
Dadu	60
Jaffarabad	20
Lasbella	60
Total	400

Being aware that traditional birth attendants (TBAs) play an important role in assisting births in our culturally sensitive surroundings, Greenstar embarked a strategy to orientate 400 TBAs in 9 of the PAIMAN districts in adopting clean delivery practices. These TBAs will serve as advocates for skilled attendants and maternal and newborn health needs and encouraging women to enroll for essential pre- and postnatal care and follow up on self-care advice and other recommendations.

Greenstar plans to train 600 GoodLife Providers in mother and child health care.

Greenstar has also established auxiliary linkages with local blood banks and transporters in PAIMAN districts to provide timely and affordable services during deliveries.