Government of Pakistan consider social marketing intervention as an important strategy to advance the cause of population welfare. Ministry of Population Welfare (MoPW) is the nodal Ministry, with a Directorate of Social Marketing as its focal point dealing with the subject.

Ministry of Population Welfare MoPW:
www.mopw.gov.pk

MoPW facilitates execution of SM operations, supports access to foreign assistance and Government exemptions for import of commodity and advertisement campaign. SM is a nationally focused Programme, with coordination and collaboration maintained with the Provincial and District level institutions by Greenstar.

MoPW views Greenstar Social Marketing as a valued partner in the population cause and acknowledges its contributions by reflecting the performance in its annual and monthly performance reports. Population Policy document, Perspective Plan and Mid Term Development Framework (2005-2010) all highlight the importance and envisages greater future role for SM programmes.

Greenstar is represented on National Population Commission headed by the Prime Minister as well as the National Steering Committee on Social Marketing led by the Secretary, Ministry of Population Welfare. Greenstar is invariably invited to participate in all major population events and in deliberations on policy initiatives and in progress review sessions.

Ministry of Health (MoH):
www.dcomoh.gov.pk

Greenstar close relationship with Ministry of Health is vital for registration, branding and pricing of its products and dispensation through private providers and at market place. This linkage is all the more important in view of growing collaboration with various vertical health programmes and additions of more health related products in the SM.

In early 2006, Greenstar signed a Memorandum of Understanding with the MoH’s National Programme for Family Planning and Primary Health Care, marking the first such initiative with a local Pakistani NGO. Greenstar has been working with the National Programme to facilitate referrals for Greenstar products and services. This initiative will strengthen community level linkages for mutual benefit of the two programmes. Greenstar also has growing relationships with provincial and district Departments of Health (DoHs) and will hopefully broaden access to reproductive health services and products.

Relationship with other major Government Institutions:

Greenstar maintains regular link and close working relations with almost all major Government Institutions to elicit broad based support for its programme and for specific assistance support whenever necessary to advance its programmatic need. These include Planning and Development Division, Economic Affairs Division, Finance Division, Ministries of Environment, Railways, Interior and Information and Media Development.