GSMP’s vision is to deliver high quality, affordable and integrated FP/RH services on a nationwide scale, for this purpose a network of Greenstar (Subz-Sitara) franchise was launched in 1995 to complement the condom social marketing program and is now recognized as one of the largest private sector RH social franchise networks in the world.

This model was designed to address the following circumstances in Pakistan:

• Significant FP/RH needs
• Limited public sector capacity to respond to these needs
• Underutilized private sector capacity to provide FP/RH services
• Low levels of FP / RH knowledge and skills among private sector health workers, and absence of continuing education opportunities

At the end of the fiscal year 2005-06, more than 16000 private health care providers including over 3,000 lady doctors, and above 13,000 other health care providers including male doctors, paramedics, general practitioners from other medical disciplines such as homeopathy and eastern medicine and pharmacists are registered on GSMP health care providers network.

Health Impact

From 1995 till June, 2006, GSMP achieved over 15 million CYP, which contributed in averting approximately 9.3 million unintended pregnancies and approximately 16,500 maternal deaths.
In 1993, when the Pakistan Government refused to sign the nuclear non-proliferation treaty, USAID was forced to withdraw from Pakistan, rather than allow the program to close, during this time PSI invested its own funds to continue operations.

In 1995, KfW awarded GSMP long-term support for contraceptive social marketing. The amount of funds, particularly between 1997 to 2001, remained limited with no room for expansion or new initiatives, however, in 2001, after the 9/11 incident, the US government lifted its sanctions from Pakistan; since then GSMP has received funding from a number of sources, including USAID, DFID, KfW, UNICEF, UNFPA/UNAIDS and several foundations, to implement family planning, reproductive health, nutrition social marketing, and HIV/AIDS prevention projects in Pakistan. This funding also allowed the organization to expand its operations to far flung districts of Pakistan.

“Over 15 million CYP have been achieved by GSMP since 1995, preventing 9.3 million unintended pregnancies and 16500 maternal deaths.”

 

GSMP Contribution

GSMP currently delivers over 30% of all family planning in the country. No other non-government reproductive health project in Pakistan has the health impact, the geographic breadth, or the capacity to reach low-income populations on such a large scale.