Greenstar Social Marketing Pakistan (Guarantee) Limited (originally called “Social Marketing Pakistan”) was established by Population Services International (PSI) in 1991 as a nonprofit devoted to improving quality of life among low-income people. A non-governmental organization, Greenstar works through the private sector and with the Government of Pakistan, empowering healthier choices and improving access to affordable, high-quality health products and services.

Mission
To improve the quality of life among people throughout Pakistan by increasing access to and use of health products, services and information, particularly in the lower socio-economic population groups.

“The GoP recognizes the need for strengthening public private partnerships, and the GSMP network of trained medical providers significantly reinforces the private sector. GSMP provides around 27% of all modern contraception being practiced in Pakistan, making it by far the largest private contributor. Government policy requires that Greenstar social marketing and the Greenstar network continue to grow.”